HOW + WHY CONNECTION CLOTHING WORKS
Making connection is all about trust. Trust comes via gaining confidence. Confidence comes through trying something despite the uncomfortable feeling of venturing into the unknown.
Plight Club and Connection Clothing are founded on the vulnerability/catch ring. It works in two ways:
Firstly, inside each individual. Learning to re-trust our emotional reactions - the wisdom of our bodies - and not let our thoughts talk us out of things. Essentially, to re-programme our head/body connection so that each time we feel vulnerable we don't run from it. We feel the fear and do it anyway. By putting our vulnerability on our chest, Connection Clothing acts as a reminder to us each time there's an opportunity to push our comfort zones. Every time we stand strong and rebel through the uncomfortable feeling of being vulnerable our confidence builds.
Secondly, in society. Once we have an understanding, in turn, confidence, of the 'vulnerability/catch ring', that's taking place inside us, Connection Clothing encourages us to be vulnerable with others. It also provides an opening for them to reach out, be vulnerable with us, and for us to catch them - completing the circle. Each time a person says "I like your shirt" and a conversation unfolds bonds are formed, connection is made, and trust is built.