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Let's have deeper conversations.

Imagine if each beautifully unique person of the world felt empowered to express who they are, share their vulnerabilities and speak to each other to determine where we are similar instead of different...


Welcome to

Plight Club

Plight Club clothing connects a global community with vulnerability at its heart. Our mission is to encourage deeper conversations with ourselves and others to help raise consciousness and inspire a reduction of the Them vs Us culture in the world. By redefining vulnerability to be seen as the courageous act to be authentic selves that it is we feel, together, we can help heal the divide(s) in society.


Support the growing vulnerability movement by wearing Plight Club and encouraging deeper conversations.

A movement starts with one step from each person. Together we can make a difference.


Together we are Plight Club.

(By wearing Plight Club)

"A social club without walls. Everyone is welcome."


CLOTHING that literally starts people talking.

Our clothing connects the club. It opens up deeper, more nourishing conversations. People will say, "I like your shirt" or "What's Plight Club?" which breaks the ice. With your help we can make a stand for a world which supports the strength of being vulnerable and the openness it brings to society as a whole. 

Your purchase is an investment in proactive suicide prevention too. 25% of our profits go to Olly's Future (a suicide awareness and prevention charity) and enables coaching for people to learn the language of emotion + express themselves.

Win. Win. Win.

“In a divided world we need connection more than ever. Plight Club is a true embodiment of that.”

- Pav Nikolov, Bulgaria -




Our experiences like EMÖSHPIT and Primal Party are safe spaces for people to explore their emotions, express themselves and learn to embrace the high that opening up and being vulnerable brings.



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Plight /plʌɪt/ noun:

a difficult experience 

(like life is at times)

The first rule is: you DO talk about it

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#plightclub  #vulnerebel


This is Plight Club clothing. Say hello. Ask me why I’m wearing it. Or not and continue reading this. Either way the message is the same :)

I’m wearing it because I want to make a difference in the world. I’m helping redefine vulnerability because until it's seen as something to aspire to the world won't change. Vulnerability feels unpleasant but it’s actually a "positive" feeling we need to embrace. It is the key to changing my life, your life, all of our lives. It’s a strength not a weakness and through it you’ll find peace in your own life and the ability to connect more deeply with others. That’s what I want more of in the world. That’s what I stand for. That’s why I’m wearing this item. Are you ready to talk to me now…?

So, you've got this far. Are you ready to take one step + be the change you want to see?

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