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Let's have deeper conversations.

Imagine if each beautifully unique person of the world felt empowered to express who they are, share their vulnerabilities and speak to each other to determine where we are similar instead of different...


Welcome to

Plight Club

Plight Club clothing has vulnerability at its heart. It helps encourage deeper conversations with ourselves and others. Our mission is to inspire a reduction of the Them vs Us culture in the  world. By redefining vulnerability to be seen as the courageous act, to be authentic selves, that it is we feel, together, we can help heal the divide(s) in society.


There’s a deep wisdom in vulnerability. It is the catalyst to being able to express all of our emotions and fully accepting all the parts of what it is to be human, in turn, feeling the freedom created when we allow ourselves to be truly seen.


Join the growing vulnerability movement by wearing Plight Club and encouraging deeper conversations.

Together we can make a difference.


Together we are Plight Club.

All of you is welcome.

The first rule is: you DO talk about it.

“In a divided world we need connection more than ever. Plight Club is a true embodiment of that.”

- Pav Nikolov, Bulgaria -

Why join the community?

Plight Club clothing opens up nourishing conversations. When someone says, "I like your top" or "What's Plight Club?" (which they will) and you explain where it's from, plus what it stands for, you then have a deeper conversation.

Your purchase is an investment in proactive suicide prevention too. 25% of our profits go to Olly's Future - a suicide awareness and prevention charity - and 25% enables safe spaces to have Emotionally Expressive Experiences that encourage people to learn the language of emotion + express themselves.

Win. Win. Win.


Plight /plʌɪt/ noun:

a difficult experience 

(like life is at times)


CLOTHING that literally starts people talking.

People will ask you, "What's Plight Club?" and you'll have a deeper conversation because of it. With your help we can make a stand for a world which supports the strength of being vulnerable and the openness it brings to society as a whole. 


The first rule is: you DO talk about it

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#plightclub  #vulnerebel

This is Plight Club clothing. Say hello. Ask me why I’m wearing it. Or not and continue reading this. Either way the message is the same :)

I’m wearing it because I want to make a difference in the world. I’m helping redefine vulnerability because until it's seen as something to aspire to the world won't change. Vulnerability feels unpleasant but it’s actually a "positive" feeling we need to embrace. It is the key to changing my life, your life, all of our lives. It’s a strength not a weakness and through it you’ll find peace in your own life and the ability to connect more deeply with others. That’s what I want more of in the world. That’s what I stand for. That’s why I’m wearing this item. Are you ready to talk to me now…?

So, you've got this far. Are you ready to take one step + help change the world?

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